Sport is all about moments.
Moments that captivate, engage and entertain us.
But most of all, sport is about moments that inspire us.
Georgia Evans’ bow is a wonderful example of one of these moments.
“In our sport you can be who you want to be. For me that is the most powerful tool that we have and will affect social change.”
These events move from the field of play and into the hearts of people.
From there it starts to really make a difference, transforming attitudes with real power and sparking conversations in communities all over the world.
Our #YourBodyYourGame campaign is perfectly aligned with Georgia’s powerful stance.
Star* are dedicated to spreading the word, making a stand and showing the world that this is about much more than the bow.
Here’s how to help in three simple steps:
1
Proudly wear a bow in your hair
while playing or watching rugby!
2
Take a photo to show the world
3
Share it on your socials and tag
us in #YourBodyYourGame
At star*, we believe that every girl's body is a rugby body.
#YourBodyYourGame is designed to champion this belief at a grassroots level. It directly addresses the adverse experiences of young girls and women that lead to significant drop-off in female sports participation during adolescence.
68%
of girls have a fear of
feeling judged when
playing sport
58%
pointed to negative
stereotypes on social
media as a factor
59%
of women and girls heard
sexist slurs and negative
jokes about women at their
club in the last year
61%
cited a lack
of confidence
78%
admitted to avoiding
sport when on
their period
68%
of women had witnessed girls
dropping out of sport due to
concerns about their sports kit
and related body image issues
#YourBodyYourGame is all about raising awareness of body image concerns for girls, normalising natural female physical changes and empowering men and boys to be valuable allies.
Together, we can ensure that no girl feels held back from playing the sport she loves.
Email us to become a partner.
Please give what you can.
Want to know more?
